Step‑by‑Step Guide to Selling on Jumia and Konga in Nigeria

Definitions & Key Terms for Selling on Marketplaces

To understand everything, you need to know some marketplace terms:

• Seller / Vendor: You, the person or business selling goods.

• Marketplace platform: Jumia or Konga, which allow you to list and sell items.

• SellerHQ: Konga’s dashboard / control panel where you manage your store.

• Seller Center / Vendor Hub: Jumia’s dashboard for vendors.

• Commission / Marketplace fee: Percent or fee that the platform takes from each successful sale.

• Subscription Plan: On Konga especially, sellers often choose plans (Silver, Gold etc.) which give listing limits, visibility, etc.

• Fulfillment / Delivery options: Ways goods are delivered to buyers; can include using Konga’s delivery service, Jumia’s express/delivery options, or you handling shipping yourself.

• Returns / Refunds & Return Policy: Time window when buyers can return products; handling of refunds.

• Payout / Settlement / Payment Cycle: When and how the platform sends you your money after sales (minus returns, minus commissions).

Why Sell on Jumia & Konga in 2026

Here are reasons these marketplaces are good choices:

• Massive reach: Millions of Nigerians use Jumia and Konga to shop. That gives sellers access to a huge customer base.

• Trust & Brand Recognition: Buyers trust these platforms; they are among the top, so people feel safer buying.

• Infrastructure: They provide tools — dashboards (Seller Center, SellerHQ), delivery options, support services. This reduces the burden of doing everything yourself.

• Lower barrier to entry: You don’t need your own website; the platform handles traffic, payment gateway, sometimes logistics.

• Scalability: As you grow, you can list more products, use fulfillment services, improve operations.

What You Need Before You Start (Requirements)

Before you register, make sure you have the following ready.

Business & Legal Documents

• Valid phone number and email address.

• Bank account details (account name, sort code, account number).

• Identification: National ID, voter’s card, or valid ID. If formal business, CAC registration documents.

• Address verification: a utility bill or similar may be needed.

Product Info & Inventory

• Decide what goods you will sell (fashion, electronics, home goods, beauty, etc.).

• Have good product images (clear, high‑quality).

• Know your cost, price, profit margin.

Operating Tools

• Reliable internet and computer or phone for managing your store.

• Good packaging materials.

• Means of shipping / delivery. Either you have local courier or use platform’s services.

Capital

• To buy initial stock.

• To invest in packaging.

• Possibly to pay for subscription plans (on Konga) or for promotions/ads.

Step‑by‑Step: How to Register as a Seller on Konga

Here is how you go from zero to being a seller on Konga.

Step 1: Go to Konga SellerHQ / Seller Dashboard

• Visit the Konga Seller HQ page → often accessible via Konga’s website “Sell on Konga” or “SellerHQ”.

• Click “Register” or “Start Selling”.

Step 2: Fill in Seller Registration Form

• Enter your basic info: name, valid email, phone number.

• Business name (store name), address, bank account details for payments.

• If you have CAC (if registered business), supply the information. Otherwise, some personal identification may suffice.

Step 3: Choose Subscription Plan (Optional but Needed for Extra Features)

• Konga offers subscription plans: Silver, Gold, Gold Plus, Platinum. Each plan gives different benefits: number of product listings allowed, promotional visibility.

• Choose the plan according to how many products you want to list and how much promotion you need.

Step 4: Seller Verification & Dashboard Setup

• You may need to verify email and phone via OTP.

• Fill in your store profile: store name, description, policies.

• Upload identity and any documentation required.

Step 5: List Your Products on Konga

• Use the SellerHQ to add product details: name, category, description, price, stock quantity.

• Upload good quality images: size, resolution matters. Typically at least 500x500px or more.

• Provide accurate descriptions: size, color, specs.

Step 6: Handling Orders & Delivery

• Once customers place orders, you’ll receive notifications via SellerHQ.

• Choose delivery method: either use Konga’s delivery (KOS), or self‑fulfillment, or FBK (Fulfilment by Konga – they handle logistics for you). Pack goods securely; drop off at ingestion or logistics centre as needed.

Step 7: Getting Paid on Konga

• Konga holds funds for a return period (often 7 days) to allow returns. After period ends, the payment is released.

• Payment is remitted to your bank account. Some use wallet / escrow then bank transfer. Checks with Konga whether you use Kongapay or standard payout.

Step‑by‑Step: How to Register as a Seller on Jumia

Here is how to start selling on Jumia.

Step 1: Visit Jumia Vendor / Seller Center

• Go to Jumia Seller Center (sometimes called VendorHub or Jumia Marketplace) via Jumia’s site: “Sell on Jumia” or “VendorHub”.

Step 2: Sign Up & Register

• Fill registration form: name, phone number, email, business name or as individual.

• Provide legal info: CAC if registered business; if individual, valid ID. Provide Bank Verification Number (BVN).

 Step 3: Verification & Activation

• After registration, Jumia may send you codes via email or SMS to verify account.

• You may go through an orientation / training session for new sellers.

Step 4: Upload Products Using Seller Center

• Access your SellerCenter dashboard.

• Add your first products: images, description, price, stock. Jumia requires certain image sizes and quality.

• You can list one by one or use bulk upload (especially if many items).

Step 5: Product Listing Validation & Go Live

• Jumia has a quality control / validation team. After you upload, they review to ensure your product meets their guidelines (images, description, category, pricing). This may take a few business days.

• Once approved, your listing goes live; buyers can see and order.

 Step 6: Handling Orders & Fulfillment

• Monitor orders via Seller Center.

• On order, package the item properly.

• Deliver via courier: either you use Jumia’s delivery partner, or you arrange logistics / drop‑off depending on what Jumia allows / expects.

Step 7: Receiving Payments from Jumia

• Payments are held for a return period (to allow buyer returns). After that, your funds are released.

• Jumia will subtract commission, possibly shipping contributions, and any additional fees.

• Then you get payment to your bank account.

Listing Products: Best Practices for Photos, Descriptions & Pricing

Listing product well is key — good photos, clear description, right price.

Product Photography & Images

• Use clear, bright, high‑resolution images (background white or neutral).

• Show different angles.

• For Jumia, images of size at least 500 × 500 pixels; ideally around 680×850 up to 2000×2000 for quality.

• If possible, use your own photos of your own products; stock photos fine but authenticity matters.

Product Title & Description

• Title: include key information: brand, main feature, size, color. Use keywords people search.

• Description: clear details, specifications, what makes your product special, what the buyer will get.

• Avoid spelling mistakes. Use bullet points for features.

Pricing Strategy

• Research similar products: what others charge on Jumia or Konga.

• Include your costs: product cost, packaging, shipping, commission, returns.

• Decide whether you absorb the shipping cost or include in price.

• Offer competitive pricing but avoid underpricing so you lose money.

Shipping & Fulfillment Options (Delivery & Packaging)

How you deliver goods to customers is a big factor in customer satisfaction and profit.

Delivery / Fulfillment Options

• Self‑Fulfilment: You handle shipping or drop‑off to courier. Good if in big city or have strong local courier.

• Marketplace’s delivery service: Use Konga’s KOS or Jumia’s preferred delivery partners. They may offer better rates and reliability.

• Fulfilment by the marketplace (FBK by Konga; Jumia Express if available): Marketplace stores your goods in their warehouse; when order comes, they pick, pack and deliver. More hands‑off but may have storage cost and higher fees.

Packaging & Drop‑off

• Use sturdy packaging. Protect the product. Use proper boxes or padded mailers.

• Label clearly. Include invoice or order summary inside if required.

• Drop off at the required ingestion or courier centre in time.

Delivery Time & Tracking

• Try to ship as short as possible (within 24‑48 hours where possible), because fast shipping gets better reviews.

• Use tracking where possible. Buyers are happier when they can see where their order is.

Fees, Commissions, Returns & Payments (What to Expect)

Selling is not just about revenue — you need to know costs and policies.

 Commission and Marketplace Fees

• Konga: It charges commission based on product category and seller class (Classic, Premium). Commission rate may range depending on category.

• Also, Konga has subscription plans which cost monthly fee and give benefits (visibility, ads, listing limits).

• Jumia: Jumia charges commission per sale; also may have shipping contribution, Jumia‑Express fees etc. The commission for products depends on category; between ~6‑16% depending on what you sell. Also, taxes may apply.

Returns / Change of Mind Policy

• Both platforms allow returns or refunds. For example, Konga has a 7‑day return policy.

• Money is held in escrow until return period ends. You don’t immediately get all funds.

Payment Cycle & Receiving Your Earnings

• After sale and after return period, platform releases funds. Takes a few days.

• Then money is transferred to your bank. Sometimes platforms have scheduled payout days (e.g. certain weekdays).

• Deducted: commissions, possible charges for delivery or storage, returns must be accounted.

Customer Service & Ratings: Why They Matter

Good service improves ratings, which improves sales.

Responding to Customer Inquiries

• Answer questions quickly and politely. Buyers may ask about size, color, shipping, returns.

• Clear communication builds trust and reduces cancellations or negative reviews.

Product Quality & Authenticity

• Only sell genuine, good quality items. Konga has an Authentic Items Policy, forbidding counterfeit goods. Konga

• If product is bad, returns increase, ratings drop.

Packaging & Delivery Condition

• Exterior packaging should protect the product.

• Product arriving in bad shape leads to negative feedback, returns.

Ratings & Store Reputation

• As seller your ratings matter — faster shipping, good reviews, fewer cancellations all help your seller score. Good score attracts more buyers.

Marketing & Promoting Your Listings on Jumia & Konga

Listing is one thing; promoting helps increase visibility and sales.

Use Platform Tools

• Use paid ads offered by the platforms (Konga onsite ads, Jumia promotions) to get more visibility.

• Subscribe to higher tiers or plan with promotion benefits.

 Off‐Platform Promotion (Social Media, WhatsApp, Instagram etc.)

• Share your store / product listings on social media.

• Use WhatsApp status or groups.

• Use Instagram reels, TikTok videos showing product.

Seasonal Sales, Discounts & Bundles

• Use sales periods (Back‑to‑School, Black Friday, holiday sales) to offer discount.

• Bundle related products to increase average order value.

Customer Reviews & Word of Mouth

• Encourage customers to leave reviews when product arrives.

• A satisfied customer recommending others helps grow your reputation.

Common Problems & How to Fix Them

Here are problems sellers often face and how to avoid or solve them.

Comparison: Selling on Jumia vs Selling on Konga

Here is how both platforms stack up in various areas, to help you decide or use both effectively.

Summary Table Before Conclusion

Here is a summary of the key steps and what you must pay attention to:

Frequently Asked Questions (FAQs)

Here are 10+ questions sellers often ask. Clear answers so you can avoid surprises.

1. Do I need to pay to start selling on Konga or Jumia?

   • On Konga, yes, if you choose a subscription plan for extra features. Basic registration is free, but to list more products or unlock ads/visibility you may need a plan.

   • On Jumia, registration for sellers is usually free; costs are via commission, shipping contributions and optional services.

2. How much commission does each platform take?

   • Varies by product category. Jumia often takes between ~6‑16% of sale value depending on the category.

   • Konga commission depends on your subscription plan and seller class; premium or classic sellers may have better (lower) commission rates.

3. When do I receive payment after a sale?

   • After the buyer receives product and the return period ends (usually 7 days on Konga; Jumia has similar holds), then the payout cycle sends funds to your bank.

4. What are the delivery / shipping options and costs?

   • You can use marketplace’s logistics (plus fees) or self‑fulfillment using your courier or drop‑off. Packaging and drop‑off add cost. Sometimes marketplace provides branded courier bags (Konga) or recommended shipping options.

5. What items are prohibited or restricted?

   • Both platforms have policies against counterfeit / inauthentic items (Konga’s Authentic Items Policy).

   • Also certain categories like weapons, hazardous materials, questionable content are prohibited. Use category rules carefully.

6. How many product images should I upload?

   • At least 3‑5 high‑quality images from different angles. Some guidelines require minimum resolution (e.g. 500×500 px) for Konga.

7. Can I just do dropshipping (without holding stock)?

   • It depends. Some sellers use dropshipping by sourcing from suppliers and shipping to the marketplace’s warehouses or directly to customers. But you must meet the marketplace’s packaging, delivery, return and authenticity standards. Also, delivery times and cost may be affected.

8. What happens if buyers return my product?

   • If product is returned due to damage, defect or wrong item, you may lose some profit: costs of return, commission adjustments. The sale may be canceled or refund given. That’s why quality, description match, good packaging are important.

9. How to choose between Jumia vs Konga, or do both?

   • Use both if you can; it expands reach. But manage your stock, pricing, branding so listings don’t conflict. Compare fees, delivery options, customer base. If your products sell better on one, focus more there.

10. How do I ensure good ratings & repeat customers?

    • Ship quickly, pack well, provide accurate descriptions, answer customer queries. Good customer service, returns handled well. Over time good reviews will help increase sales.

11. Do I need a business registration (CAC) or is it okay to sell as individual?

    • You can start as an individual seller with valid ID. But business registration helps with trust, scaling, formal payments. Jumia and Konga often ask for business details for sellers with high volume.

12. How much does packaging cost / how to reduce cost?

    • Packaging depends on products. Use durable but cost‑efficient boxes, bubble wrap, branded courier bags. Bulk buying of packaging can reduce cost per unit.

13. How to handle stock and inventory management?

    • Keep accurate stock count. Update your inventory in dashboard so you don’t oversell. Consider buffer stock for fast‑selling items.

14. What are tips to get more visibility on product listings?

    • Use good keywords in title & description (what buyers search). Use high‑quality images. Use platform promos or ads. Keep competitive pricing. Offer fast delivery or use marketplace fulfillment options.

15. How to deal with cash‑on‑delivery orders (COD)?

    • COD is popular in Nigeria because many customers prefer paying on delivery. If marketplace allows, use it, but be ready for some risk (failed delivery, refund). Plan and account for returns / failed COD.

Conclusion

Selling on Jumia and Konga in Nigeria is a great way to start or grow an online store. If you follow all the steps—register properly, list well, manage shipping, deliver good customer service, understand fees, and promote your products—you have a good chance of success.

Here are your final takeaways:

• Prepare business / legal documents, bank information, quality stock.

• Register on both platforms if possible, but start with one to avoid overwhelm.

• Use good product images and descriptions to build trust.

• Understand all fees, commission, return periods so you price well.

• Choose reliable delivery/fulfillment methods and maintain good ratings.

• Promote your store reliably (social media, platform ads) to get visibility.